COACHES TONY DUNGY AND LOVIE SMITH TO APPEAR IN SUPER BOWL PSA HIGHLIGHTING THE IMPORTANCE OF MENTORING
CBS, The NFL and Big Brothers Big Sisters Team Up In A Historic Super Bowl First: An In-Game PSA Featuring the Coaches Who Are Real Life Mentor and Mentoree
CBS, The NFL and Big Brothers Big Sisters have joined forces to create a 10-second public service announcement highlighting the importance of mentoring to debut during Super Bowl XLI airing on CBS Network Sunday, Feb. 4th. In a Super Bowl first, the in-game PSA will feature the two coaches whose teams are competing in the game. The roughly 90 million viewers who tune in to watch the game will see Indianapolis Colts’ Coach Tony Dungy and Coach Lovie Smith of the Chicago Bears underscore the importance of mentoring by referencing their real-life mentoring relationship.
These extraordinary role models, the first African-American head coaches to bring their teams to the NFL’s biggest game of the year, exemplify the power of mentoring. Dungy, who waited more than 10 years for an opportunity to be a head coach was the person who gave Smith his first NFL job. Smith considers Dungy his mentor and they speak to each other every Monday morning.
“We are thrilled to be partnering through CBS Cares with the NFL and Big Brothers Big Sisters to bring the year’s largest television audience a positive message about mentoring” said Martin Franks, Executive Vice President, Planning, Policy & Government Affairs, CBS Corporation. “We had long ago decided we wanted to showcase mentoring, and ideally do so with the team coaches during the Super Bowl, so we felt like we won the lottery – or in this case, the Super Bowl, given the actual mentoring connection these coaches share.”
Anna B. Fornias
Community Resource Development Manager
Big Brothers Big Sisters of Broward County
954.584.9990 ext. 116